365 days

One year ago I arrived home from the Netherlands. I had a backpack, a book full of tits and dicks, a black eye and a huge “best intern ever” cup. I had just been on an amazing roadtrip with Natwerk all the way from Holland to the Tomatina party. I doubt there would be a better way to end my previous job in guerrilla advertising.

And now, looking back to this year, I´ve realized it was a pretty good one. I had a shot at different things that taught me plenty. In this year I started learning electronics (Arduino), I´ve participated in an architecture competition, been to 2 big entrepreneurship bootcamps, had a go at co-founding a company that got some attention (that I´ve just left), started doing LiveSketching and I´m now in the process of getting a work Visa to move to São Paulo, Brazil. Other interests that caught my mind were video projection, digital fabrication, mobile applications, drawing zombies/robots and hacking analog photographic cameras. Not all were a success, but the learning was awesome.

In this period, i´ve learned the following things. A few are self-discovered clichés. Others will not be so evident:

  1. Done is better than perfect
  2. People are drawn into passion
  3. You must know who you are
  4. The right team is incredibly important for a project
  5. Most people I respect and look up to are still learning
  6. There is plenty of inspirational stuff in Gangsta Rap

1 – Done is better than perfect

As a Designer, this is something I struggle a lot with. On one hand I love the process of connecting the dots, getting ideas and coming up with new things. On the other, I truly believe that the devil is in the details. It is very hard to combine lots of different ideas in diverse fields with absolute perfect execution.

It has become apparent that the best approach is to start fast and furiously, especially with side projects that are the immediate result of my passion. Given that there are so many things I care about, it is exceedingly easy to lose focus and jump on to the next project. It is better to start executing really fast, get something to show for, and improve from there. I suspect this challenge will be my road mate for the rest of my life.

2 – People are drawn into passion

With the privilege of meeting so many interesting people (a big shout out to Frank, Henrique, Diogo, Paulo, Gonçalo and Miguel), it is clear that passion is a game changer. These guys are designers, inventors, engineers and social entrepreneurs and what binds them is the fire in their eyes when they speak of what they want to achieve.

They might not have all the details down, but they know what makes them tick. Most people don´t have such vision, tolerance for uncertainty or values and we are naturally drawn into those who seem to have all the answers. Hell, Cary Grant once said “I pretended to be somebody I wanted to be until finally I became that person. Or he became me.”. Passionate people are committed to achieving their potential and will act as beacons for the rest of us that are still unsure of how to spend our energy.

Better yet, everybody has a passion for something. If it matches the opportunities, jackpot.

3 – You must know who you are

This one is direct consequence of the previous topic. In the big adventure of going through life (I´m working on my tackiness) there will be choices. Some of them hard and no amount of pro/cons lists will help you. Recently I had to choose if I wanted to stick with a startup or take a job in a design consultancy. Part of me was in love with the entrepreneurial glamour of endless work, contagious enthusiasm and tight-rope walking above failure. The other side wanted to learn the most about the widest set of things, move to a new country and seeing how companies manage innovation. The second won.

While I was trying to decide in abstract terms of what is “better”, I couldn´t make up my mind. As soon as I figured out that if I never had to work another day, I´d go back to school, the decision was made. It was absolutely necessary to know who I am and what I want to do. Do it for yourself and stick with it.

Bonus tip: don´t think about “tactics” (“I want to work with DIY 3D printers”), but “strategies” (“I want to work with open design that allows people to directly impact their physical surroundings”)

4 – The right team is incredibly important for a project

I used to think this was bullshit. Just like I thought motivation was bullshit. It isn´t. If we agree that teamwork will probably take you further than going solo, we have to consider the sort of team you get.

Now, getting a team that has a skillset that completes itself is nice. Getting a team that shares a vision is pretty cool. A team that gets along well and can push each other is golden. A team that has all of this is extremely hard to find. But this is what takes you further. Some people prefer to go at it solo (I´m often that person) because it is difficult to find a perfect team. But if you find yourself in such company, make it count, for you have been blessed.

5 – Most people I respect and look up to are still learning

Aha, relief! This is especially visible if you are into stuff that is just showing up, lets say, less than a few years old. The mighty power of the internet lets you follow and interact with guys that write books, give conferences and teach at renowned universities. In the old days there was this feeling that if somebody truly kicks ass at something, you can´t reach her.

Well, now you can and it is refreshing to see that they are just as curious, awed and occasionally, procrastinating as you are. Isn´t this democracy?

6 – There is plenty of inspirational stuff in Gangsta Rap

This is a bit of a joke, but only partially. I don´t claim to be an expert in the matter, but especially with the old school and east coast stuff you will find some guys so focused on the hustling, makin´ that paper and getting paid that you can´t help but to be inspired.

This doesn´t mean you must start dealing dope and working on getting your CV in the criminal record form, but the drive to overcome adversity and refusing to stay where you started is something to look up to.
And for your enjoyment, listen to this

Two writing voices

Well, screw it. I was doing something else, mildly urgent but this just came up to my mind.
I´ve noticed that I have two writing modes that I most often use:

  • Very structured and efficiency-biased for “technical stuff”, gradually uncovering how I got there
  • A more loose “hook and bait” approach, that leans a bit on a narrative flow

I use the first to explain ideas and projects, so that busy readers will get the gist of it very quickly (focused on result and not process). Typically I´ll have a “if you got 5 minutes” section where the whole thing is compressed in and then little by little talk about my approach, methods and the little steps that informed the final decisions.

The second is the one I try to use when writing about more abstract topics. Here in the blog, this how I try to make it. Most often it starts with a curious fact or statement and then moves on to the step by step justification (I´m a sucker for validation).

I´m quite sure this is not rocket science, but I think it is interesting that I´ve never consciously noticed I had these two modes. Of course I knew I had different priorities when writing, but this is the first time I see them side by side. Oddly enough there is a consistent focus on aspects of structure, flow and justification. I wonder what would happen if I were to write short stories. Would these characteristics remain?

Interesting how our writing style so closely follows how we think.