Good Strategy, Bad Strategy – Richard Rumelt

This book had been on my radar for a while and the ultimate recommendation came during a course on strategy I took around March. The course was mostly about advertising strategy, but the teachers were terrific in showing that there are some universal tenets to it.

This review is really not about condensing the book in a few tenets. There are more than a few of those out there. If you are a generalist, perhaps a bit unsure about what strategy consulting is and how those pros think, I believe this to be pretty good book.

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