This review is really not about condensing the book in a few tenets. There are more than a few of those out there. If you are a generalist, perhaps a bit unsure about what strategy consulting is and how those pros think, I believe this to be pretty good book.Continue lendo “Good Strategy, Bad Strategy – Richard Rumelt”
This book had been on my radar for a while and the ultimate recommendation came during a course on strategy I took around March. The course was mostly about advertising strategy, but the teachers were terrific in showing that there are some universal tenets to it.